/How to Manage B2B and B2C eCommerce on One Platform
Orca Commerce Guide

How to Manage B2B and B2C eCommerce on One ERP-Integrated Platform

Manufacturers, wholesalers and distributors do not need separate online stores for trade and retail customers. They need one flexible, ERP-integrated commerce platform that can handle different pricing, ordering rules, offers, tax requirements and customer experiences.

For manufacturers, wholesalers and distributors•8 minute read

What this guide covers

  • check_circleHow to show different prices to trade and retail customers
  • check_circleHow to automate bulk discounts and offers
  • check_circleHow to support tax, VAT and compliant invoices
  • check_circleHow ERP integration removes duplicate admin work
  • check_circleHow Orca Commerce supports desktop and mobile operations

Why B2B and B2C selling becomes complicated

Many businesses begin their online journey with a standard eCommerce platform. It works well for simple retail orders, but the limitations become clear when the business also needs to serve trade customers, contractors, account customers and high-volume buyers.

Recently, through conversations with professionals in manufacturing and wholesale businesses, we heard the same challenge repeatedly: companies want to sell to both businesses and consumers, but their platform cannot easily support different prices, bulk offers, tax requirements and ERP-driven operations.

The solution is not always to create two separate websites. A better approach is to use one commerce platform that understands both B2B and B2C requirements.

B2C customers expect

  • Public prices
  • Simple promotional offers
  • Fast checkout
  • Card payments
  • Delivery or collection options

B2B customers expect

  • Customer-specific pricing
  • Trade accounts and price groups
  • Bulk ordering and volume discounts
  • Accurate VAT and invoices
  • ERP-connected stock and data

How to manage both models on one platform

1

Use customer-specific pricing

Trade customers should not always see the same prices as retail buyers. Orca Commerce supports customer price groups, sales pricing and customer-specific rules so each buyer sees the correct pricing automatically.

• Wholesale and retail price lists• Contract pricing• Customer groups• Hidden or personalised pricing
2

Automate bulk discounts

Large buyers should not need to call your sales team every time they want a better price. Orca Commerce can help manage web offers, promotional pricing and quantity-based rules directly from your business system.

• Volume-based discounts• Tiered pricing• Product offers• Campaign promotions
3

Connect eCommerce to your ERP

Standalone platforms often create duplicate work. Orca Commerce connects your online store directly to Microsoft Dynamics NAV or Dynamics 365 Business Central, keeping products, customers, pricing and orders synchronised in real time.

• No separate admin panel• Real-time sync• Improved accuracy• One source of truth

A common wholesale example

A wholesale business may sell the same electrical products to trade buyers and retail customers. A retail customer pays the public price. A contractor sees agreed trade pricing. A large account buying hundreds of items receives automatic quantity-based discounts. The invoice needs to reflect the correct tax rules for the customer’s location.

With Orca Commerce, these requirements can be handled from one connected platform instead of using manual workarounds, separate systems or duplicated data entry.

A practical setup for one-platform commerce

1

Segment your customers

Create customer groups such as retail customers, trade customers, contractors, distributors, VIP accounts or country-specific customer groups.

2

Assign the right prices and offers

Use customer price groups, sales pricing and web offers to make sure every customer receives the correct price without manual intervention.

3

Synchronise product and stock data

Keep product information, item units, categories, product images, SEO descriptions and stock data aligned between your ERP and online store.

4

Connect orders to operations

Process online orders directly into your ERP, including delivery, collection, click and collect, time slots and optional payment integration.

5

Keep tax and invoices consistent

Use your ERP-connected data to support accurate tax handling, VAT information, customer records, financial reporting and compliant invoices.

Why Orca Commerce is built for this

Instead of adapting your business to your eCommerce platform, Orca Commerce adapts to the way your business works. Orca Commerce is an ERP-integrated eCommerce platform designed for wholesale, distribution and B2B businesses. It extends Microsoft Dynamics NAV and Dynamics 365 Business Central with a fully synchronised online store, removing the need to manage products, customers and prices in a separate system.

databaseERP-driven website management

Manage website data from your ERP environment, including web items, product images, sales pricing, offers, banners and categories.

shopping_cartFlexible online ordering

Support sales orders for delivery or collection, optional payments, delivery and collection time slots, and click and collect.

devicesDesktop and mobile access

Give your team the ability to manage commerce operations from desktop and mobile applications, whether they are in the office, warehouse or on the move.

Frequently asked questions

Ready to manage B2B and B2C commerce from one platform?

Orca Commerce helps manufacturers, wholesalers and distributors connect online selling with ERP operations, customer pricing, offers, orders and real-time business data.