| Primary purpose | Retail ecommerce and online stores | B2B ecommerce connected to ERP |
| Best suited for | D2C brands, retailers and simple online catalogues | Wholesalers, distributors, manufacturers and trade businesses |
| Business Central integration | Possible through third-party apps or integrations | Built around Microsoft Dynamics 365 Business Central, with integration available for other ERP systems. |
| Customer-specific pricing | Often requires apps, customisation or higher-tier features | Built-in customer-specific pricing for trade accounts |
| Live stock visibility | Depends on integration setup | Synced with ERP inventory |
| Business customer accounts | Possible with extra configuration | Built in for B2B wholesalers |
| Order flow | Orders may need integration into ERP | Orders flow into Business Central |
| Design flexibility | Very strong | Practical and business-focused |
| Customer mobile application | Shopify's mobile app is mainly for store administration and managing the ecommerce business. A customer-facing wholesale ordering app typically requires a separate app solution or custom development. | Includes mobile app access for wholesalers and their B2B customers, helping trade customers place orders from their phone while data stays connected to Microsoft Dynamics 365 Business Central. |
| Operational complexity | Can increase with multiple apps and integrations | Lower if Business Central is the single source of truth |