EXTRA CASH & CARRY
Microsoft Dynamics 365 Business Central for a Wholesale Cash & Carry Business in London.
Extra Cash & Carry is a London-based wholesale cash & carry and catering supplier serving trade and retail customers across Greater London. Managing over 10,000 food and non-food products with multi-channel sales and next-day delivery services, Extra Cash & Carry focuses on providing competitive pricing, excellent customer service, and efficient wholesale solutions for businesses across London and the UK.
Client
EXTRA CASH & CARRY
Industry
Wholesale
Location
London, UK
Website
extracashandcarry.comWho is this case study for?
This case study is ideal for wholesale distributors, cash & carry businesses, food wholesalers, and retail operators, looking to modernise and scale their operations. It is particularly relevant for medium-sized wholesale businesses with 201–500 employees seeking to improve warehouse management, trade counter sales, telesales, delivery planning, and wholesale eCommerce capabilities through a single integrated business management platform.
Key Results
40% reduction in order processing time across all trade channels
25% increase in stock visibility and overall purchasing efficiency
Improved customer retention through loyalty cards, reward points, and targeted retail promotions.
Enhanced telesales and delivery management with dedicated operational tools.
The Challenge
After many years working with Best Catering, the team decided to partner with us for their new business, Extra Cash & Carry. To support long-term growth, the company needed a scalable wholesale ERP system capable of managing purchasing, stock control, warehousing, trade counter sales, pricing, and financial operations.
- circleNo scalable system to manage wholesale operations.
- circleManual processes reducing efficiency and visibility.
- circleGrowing delivery demand impacting telesales and logistics.
- circleNo tools for loyalty, promotions, planning, or reporting.
- circleNo integrated eCommerce platform for online sales.
- circleIncreasing complexity in pricing and order management.
- circleNo connected system across sales, warehouse, and delivery operations.
The Solution: Orca Unified Ecosystem
We implemented Microsoft Dynamics 365 Business Central, supported by our specialist wholesale solutions, including the Orca POS Trade Counter System and Orca Warehouse Management App.
Custom Purchase Planning
Optimised stock procurement and inventory forecasting tailored for wholesale demand.
Loyalty & Rewards
Integrated customer reward programs to drive retention and repeat trade business.
Retail & Wholesale Promotions
Advanced pricing engines for complex retail and wholesale promotional structures.
Management Reporting
Real-time visibility into operational performance with custom Business Central dashboards.
Telesales Management
Automated follow-ups and order entry tools designed for high-volume phone sales.
Logistics & Routing
Efficient delivery scheduling and route planning integrated with warehouse operations.
The new ecosystem enabled Extra Cash & Carry to launch a fully synchronised eCommerce platform in less than one week.
Results Within the First 3 Months
Within three months, Extra Cash & Carry streamlined purchasing, warehousing, sales, telesales, delivery, and reporting through a single Microsoft Dynamics 365 Business Central platform.
- 01
Rapid Deployment
The business improved order processing speeds by up to 40%, launched a fully integrated wholesale eCommerce website in less than one week
- 02
Scalable Foundation
Connecting finance, warehouse, sales, and logistics for future growth.
“Having worked with Orca Business Solutions for many years at Best Catering, choosing them for our new business was an easy decision. From day one, they understood our requirements and worked closely with us to customise and develop solutions that matched the way we operate. As our business evolved, they remained flexible, enhancing the system to address new challenges across our cash & carry, warehouse, telesales, delivery, and eCommerce operations. Their wholesale industry expertise and ability to adapt to our needs have been invaluable throughout our journey."
—Nasir Kiral