EXTRA CASH & CARRYCase Study

Microsoft Dynamics 365 Business Central for a Wholesale Cash & Carry Business in London

Extra Cash & Carry is a London-based wholesale cash & carry and catering supplier serving trade and retail customers across Greater London and the surrounding areas. The company offers over 10,000 food and non-food products to restaurants, takeaways, cafés, supermarkets, convenience stores, and other businesses. With cash & carry, telesales, click-and-collect, and next-day delivery services, Extra Cash & Carry focuses on providing competitive pricing, excellent customer service, and efficient wholesale solutions for businesses across London and the UK.

Client

Extra Cash & Carry

Industry

Wholesale

Location

London

Website

https://www.extracashandcarry.com/

Who is this case study for?

This case study is ideal for wholesale distributors, cash & carry businesses, food wholesalers, and retail operators looking to modernise and scale their operations. It is particularly relevant for medium-sized wholesale businesses with 201–500 employees seeking to improve warehouse management, trade counter sales, telesales, delivery planning, and wholesale ecommerce capabilities through a single integrated business management platform.

Key Results

Reduced order processing time by up to 40%

Improved customer retention through loyalty cards, reward points, and targeted retail promotions.

Increased stock visibility and purchasing efficiency by up to 25%

Enhanced telesales and delivery management with dedicated operational tools.

The Challenge

After many years working with Best Catering, the team decided to partner with Orca for their new business, Extra Cash & Carry. To support long-term growth, they needed a scalable wholesale ERP system for purchasing, stock control, warehousing, trade counter sales, pricing, and financial operations.

No scalable wholesale system

Operations needed one platform able to support growth across purchasing, stock, sales, and finance.

Manual processes

Efficiency and visibility were limited by disconnected, time-consuming ways of working.

Loyalty, promotions and reporting gaps

The business needed better tools for rewards, promotions, planning, and management insight.

Telesales and delivery pressure

Growing demand created complexity in customer follow-up, delivery planning, and logistics.

Complex pricing and orders

Wholesale pricing and order management became harder to control as the business expanded.

No integrated eCommerce

Online sales needed to connect with warehouse, sales, delivery, and Business Central operations.

The Solution

Orca implemented Microsoft Dynamics 365 Business Central, supported by specialist wholesale solutions including the Orca POS Trade Counter System and Orca Warehouse Management App.

Operational enhancements

Custom purchase planning
Loyalty card and customer rewards programmes
Retail and wholesale promotions
Advanced management reporting

Telesales and logistics

Automated customer follow-up and telesales management
Delivery scheduling and route planning
Additional Warehouse App customisations
Pricing enhancements

Extra Cash & Carry implementation team working together

To complete the digital transformation, Extra Cash & Carry selected Orca's wholesale eCommerce platform. The new website was built, integrated, and synchronised with Business Central in less than one week, enabling customers to place wholesale orders online and through mobile devices.

Implemented platform and modules

Microsoft Business Central implementation

Microsoft Business Central implemented and customised

Orca POS Mobile implemented

Orca Warehouse implemented

Ecommerce website launched

Cash & Carry tills added

Results Within the First 3 Months

Within three months, Extra Cash & Carry streamlined purchasing, warehousing, sales, telesales, delivery, and reporting through a single Microsoft Dynamics 365 Business Central platform.

The business improved order processing speeds by up to 40%, launched a fully integrated wholesale eCommerce website in less than one week, and established a scalable foundation for future growth by connecting finance, warehouse, sales, delivery, and eCommerce operations.

Extra Cash & Carry team celebrating improved business results

“Having worked with Orca Business Solutions for many years at Best Catering, choosing them for our new business was an easy decision. From day one, they understood our requirements and worked closely with us to customise and develop solutions that matched the way we operate. As our business evolved, they remained flexible, enhancing the system to address new challenges across our cash & carry, warehouse, telesales, delivery, and eCommerce operations. Their wholesale industry expertise and ability to adapt to our needs have been invaluable throughout our journey.”
—Nasir Kiral