EXPO FOODS MIDLANDS LTD

Microsoft Dynamics 365 Business Central for a Wholesale Food Distributor Business in Doncaster

Expo Foods (Midlands) Ltd is a UK-based wholesale food distributor specialising in ethnic and international food products for retailers and foodservice businesses. With strategically located depots in Poland, London, and Doncaster, the company provides nationwide temperature-controlled delivery, Cash & Carry services, and personalised salesman-to-door support, helping customers receive expert advice and reliable stock supply tailored to their needs.

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Client

EXPO FOODS MIDLANDS

Who is this case study for?

This case study is relevant for wholesale food distribution companies with around 11–50 employees that are using outdated ERP systems, disconnected handheld devices, manual warehouse processes, or separate ecommerce platforms.

Key Results

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90–95% reduction in goods-out errors

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Orders processed in seconds instead of 5-10 minutes

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Expanded online sales to new regions

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Increased sales team productivity remotely

The Challenge

Old handheld devices in sales team causing slow order processing.
No integration with their existing ERP system (NAV 2009), resulting in manual administration and operational delays.
Warehouse errors and goods-in/goods-out discrepancies.
No eCommerce platform in place, resulting in missed online sales opportunities.
Lack of real-time visibility, leading to challenges in operational decision-making.

The Solution: Orca Unified Ecosystem

We upgraded the customer from NAV 2009 to NAV 2019 / Business Central and implemented Orca POS Mobile, enabling faster order processing and better customer insights for the sales team. Orca Warehouse and eCommerce were then introduced, reducing goods-out errors by 90–95%, improving warehouse performance tracking, and streamlining operations.

The new eCommerce platform expanded sales into previously untapped regions, while Cash & Carry tills and trade counters later enabled trade customer sales. All solutions integrate seamlessly with NAV, allowing the same office team to manage operations efficiently with automatic background synchronisation.

Microsoft Business Central

Orca POS Mobile

Orca Warehouse

eCommerce Website

Cash & Carry Tills

Results Within the First 3 Months

Within less than one month, Expo Foods Midlands fully transitioned away from outdated handheld devices after rapidly adopting Orca POS Mobile. By streamlining the sales process, orders that previously took 5–10 minutes could now be completed in seconds, significantly improving salesperson productivity and customer service.

The new system also enabled the business to expand its remote sales operation, allowing them to hire salespeople across wider regions without operational limitations. Alongside the implementation of Orca Warehouse and Ecommerce, the company reduced goods-out errors by approximately 90–95%, improved warehouse visibility through KPI reporting, and successfully expanded online sales into regions that were previously difficult to reach.

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“Orca helped us modernise our entire operation; from sales and warehousing to ecommerce. Orders that once took minutes can now be completed in seconds, while all our systems work seamlessly together in the background.”
—GOKHAN KOSEOGLU