EXPO FOODSMIDLANDS LTDCase Study

Microsoft Dynamics 365 Business Central for a Wholesale Food Distributor Business in Doncaster

Expo Foods (Midlands) Ltd is a UK-based wholesale food distributor specialising in ethnic and international food products for retailers and foodservice businesses. With strategically located depots in Poland, London, and Doncaster, the company provides nationwide temperature-controlled delivery, Cash & Carry services, and personalised salesman-to-door support, helping customers receive expert advice and reliable stock supply tailored to their needs.

Client

EXPO FOODS MIDLANDS

Industry

Wholesale

Location

Doncaster

Website

https://www.expofoodsmidlands.co.uk/

Who is this case study for?

This case study is relevant for wholesale food distribution companies with around 11–50 employees that are using outdated ERP systems, disconnected handheld devices, manual warehouse processes, or separate ecommerce platforms.

Key Results

90–95% reduction in goods-out errors

Orders processed in seconds instead of 5–10 minutes

Expanded online sales to new regions

Increased sales team productivity remotely

The Challenge

Expo Foods needed to move away from slow, disconnected processes and create a more reliable operating model across sales, warehouse, ecommerce, and reporting.

Slow sales devices

Old handheld devices caused slow order processing for the sales team.

Disconnected ERP

No integration with NAV 2009 created manual admin and operational delays.

Warehouse discrepancies

Goods-in and goods-out errors affected accuracy and efficiency.

Missed online sales

No ecommerce platform meant missed opportunities in new regions.

Limited visibility

Lack of real-time data made operational decision-making harder.

The Solution

We upgraded Expo Foods from NAV 2009 to NAV 2019 / Business Central and introduced Orca POS Mobile, Orca Warehouse, ecommerce, and Cash & Carry tills as one connected operating environment.

The new setup improved sales speed, reduced warehouse errors, expanded online reach, and allowed the same office team to manage operations efficiently with automatic background synchronisation.

Faster sales ordersWarehouse accuracyOnline sales growthConnected operations

Implemented platform and modules

Business Central interface shown on a desktop monitor

NAV 2009 upgraded to Business Central

Orca POS Mobile implemented

Orca Warehouse implemented

Ecommerce website launched

Cash & Carry tills added

All solutions integrate with Business Central, giving the sales, warehouse, ecommerce, and office teams a single connected workflow.

Results Within the First 3 Months

Within less than one month, Expo Foods Midlands fully transitioned away from outdated handheld devices after rapidly adopting Orca POS Mobile. By streamlining the sales process, orders that previously took 5–10 minutes could now be completed in seconds, significantly improving salesperson productivity and customer service. The new system also enabled the business to expand its remote sales operation, allowing them to hire salespeople across wider regions without operational limitations. Alongside the implementation of Orca Warehouse and Ecommerce, the company reduced goods-out errors by approximately 90–95%, improved warehouse visibility through KPI reporting, and successfully expanded online sales into regions that were previously difficult to reach.

Expo Foods team celebrating improved business results

“Orca helped us modernise our entire operation; from sales and warehousing to ecommerce. Orders that once took minutes can now be completed in seconds, while all our systems work seamlessly together in the background.”
—Gokhan Koseoglu